Job Description:

We are seeking a data-driven Digital Marketing Manager to lead and execute our driver acquisition campaigns across multiple digital platforms. Youll be responsible for planning, running, and optimizing paid media campaigns with the goal of generating high-quality driver leads at the lowest possible Cost per Acquisition (CPA). Facebook & Instagram Ads WhatsApp Campaigns SMS Marketing Google Ads (if applicable) Other relevant lead-generation platforms Manage the entire lead generation funnel, from ad creation and targeting to lead capture and CRM upload. Monitor, analyze, and optimize daily campaign performance focusing on CPA, CPL, and lead quality. Collaborate with creative and tech teams to develop high-performing ad copies, visuals, and landing pages.