Job Description:

• Develop and execute app and web-based retention campaigns across WhatsApp, email, SMS/RCS, push notifications, and in-app channels. • Plan, manage, and optimize full-funnel customer engagement campaigns with a focus on user retention and reactivation. • Build, deploy, and analyze communication campaigns, ensuring high deliverability and compliance with platform-specific guidelines. • Design end-to-end WhatsApp journeys and chatbot flows tailored to specific customer segments. • Develop dynamic and interactive content and creatives that align with compliance requirements and brand guidelines. • Set up, manage, and optimize automated journeys using platforms such as CleverTap or MoEngage. • Monitor and report on performance KPIs including eCPM, CPC, CPL, CPV, CLTV, and more. • Collaborate with analytics and product and customer experience teams to implement tracking mechanisms and deliver actionable performance insights. • Leverage tools like GupShup, mTalkz, and hello.ai for campaign execution across communication channels. • Use A/B testing and performance data to improve content effectiveness and campaign results. • Translate campaign data into clear reports and visualizations to support marketing strategy and decision-making.