Job Description:

Role Overview We are seeking a B2B Outreach & Market Research Specialist to drive our outbound marketing and sales prospecting initiatives. This role combines market research, prospecting, MarTech operations, and technical automation, ensuring a consistent flow of high-quality leads into the pipeline. The ideal candidate is detail-oriented, tech-savvy, and experienced in using modern B2B marketing/sales tools to identify, enrich, and engage potential customers. Key Responsibilities Market & Pre-Sales Research Conduct market research to identify target industries, segments, and Ideal Customer Profiles (ICPs). Research decision-makers using LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, and other enrichment platforms. Build and manage prospect lists aligned with ABM strategies.