Job Description:

1. Sales Plan Execution: a. Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR). b. Define route plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity. 2. Customer Management: Drive Relationship with Outlets through the team of Market growth representative and Account Developers to ensure sustained business. 3. Market Expansion: a. Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years. b. Take up the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc. c. Drive conversion of high value/ high visibility outlets to Depth Outlets (Happy Deal, Vision 2020, Teen & College Outlets, Outlets in Emerging Channels) and ensure execution as per Company norms. d. Market share gain through various ground level interventions such as driving outlet level billing vertically & horizontally.